Party, Tokyo teams up with Japanese band Androp for another spectacular video that has an interesting commerce element. High-tech toys dance along with the music in the video, which is about the diversity of languages spoken in the world -- and how music is one that everyone can understand.
Pelefone: Speed is in Fashion 06-Oct-2011
Hairing it up.
A whimsical spot directed by Eli Sverdlov for telecom company Pelefone plays around with childlike color and visuals. A hairdresser is inspired to create a hairstyle that can only be achieved when you speed around in a car with the top down. Using Willy Wonka-like props with some Edward Scissorhands thrown in, he gives his customers the next hot hairstyle.
Buy this, and everyone will want to be your friend. 28-Sep-2011
The ad's feel-good, if not particularly groundbreaking, message, boiled down: Buy this, and everyone will want to be your friend
The spot above follows one such young man as he attempts to go about his daily business, only to find himself beset by well-wishers reaching out to congratulate him, ostensibly for being behind the wheel of such a totally cool car. While cruising the city and stopped at red lights and in parking lots, the surprisingly patient driver fields high fives from a varied cast of characters—the looming truck driver, the friendly construction worker, the cop on horseback, the cheerful little girl, the well-coordinated dog, and of course, the obligatory pretty woman. Then, as the commercial comes to a close, the protagonist rounds the corner to find himself, to his dismay, facing a cavalcade of spandex-clad bicyclists. Still, he acquiesces.
Shot in the opulent Hall of Mirrors at the Palace of Versailles, the new spot for Dior J'Adore features Charlize Theron -- and a whole bevy of classic beauties. Marilyn Monroe, Grace Kelly and Marlene Dietrich -- all digitized -- appear alongisde Theron in this spot for the perfume, directed by Jean-Jacques Annaud [Seven Years in Tibet, Enemy at the Gates]. In it, Theron is a last-minute arrival at a fashion show who locks eyes with yesteryear's biggest fashion icons before strutting down the runway.
Lanvin Fall 2011 Campaign Movie 30-Aug-2011
Not too cool for school.
This campaign film for Lanvin's 2011 Fall/Winter collection, shot by Stephen Meisel, takes the piss out of hoity-toity fashion ads and stars the Paris fashion house's head designer Alber Elbaz, alongside super models Karen Elson and Raquel Zimmermann and dancing to Pitbull's 2009 track and wedding party favorite "I Know You Want Me." And yes, the clothes still look amazing.
Pinacoteca Art Museum of Sao Paulo: Le Curiosism 26-Aug-2011
There's a cat within all of us.
Curiosity may have killed the cat, but the Pinacoteca Museum of Brazilian Art and Saatchi & Saatchi would rather you embrace your need to know.
In this filmic, whimsical spot, viewers are invited to give in to their inherently feline, curious nature. The museum has recently undergone changes to its permanent collections, and the campaign, called "Aos Curiosos" (For the Curious) wants visitors to come in and check out the new exhibits.
The film is a sort of manifesto for the campaign and invites you to "satiate your feline" by visiting the museum.